When you are preparing to list Los Ranchos de Albuquerque real estate for sale, first put yourself in the shoes of potential buyers and consider what they are looking for in today’s luxury market. That way, you can tailor your listing and marketing plan to attract a wide range of buyers who want to live in this affluent neighborhood in Albuquerque.
Read on for some top tips from Josh Goss, an expert Albuquerque Realtor®.
Know the market
Work with a great agent
Your agent will know all the current trends and will quickly be able to tell you how your home stacks up against other homes on the market. Remember, as much as you are competing for buyers’ attention, you are also competing against other sellers who have put time and effort into their homes.
Price it right
This is one area where the advice of your agent will be invaluable. They will compare your home to similar homes that are on the market and that have sold in recent months. This is done via a Comparative Market Analysis, or CMA, in which they plug in data about your home such as square footage, the number of rooms, age and condition of your home, and, just as important, the features and amenities that should put your home over the top with buyers.
Don’t just take photos yourself with an iPhone. It’s well worth the cost of hiring a photographer who knows how to work the angles to get great shots showing off every room and special features, such as new appliances in the kitchen, a well-appointed home office, and a luxurious home theater. A pro knows how to properly light each room as well.
Ask for some drone shots to show the exterior of your home, the lot, and how your home fits into the neighborhood. If you can impress buyers with your online listing, they’ll certainly want to schedule a private showing, which could result in a nice offer.
Don’t forget to freshen up the exterior and the landscaping, too. This is called curb appeal, and an attractive exterior will help buyers forge their first positive impressions of your home. This is especially important for buyers looking for homes with attractive outdoor spaces in this wonderful community.
Host an open house
Your house needs to be spotless on the big day. Some final touches will include opening the windows to let in the fresh air, setting out vases of flowers in the kitchen and living room, and baking some cookies so there’s a nice, pleasant smell and something tasty for buyers to snack on. If you have a pet, you’ll need to remove all its toys and other belongings. Clear out for the duration of the open house, and let your agent show buyers around.
Even in the digital age, it helps to have a stack of brochures describing all the features of your home that buyers can pick up on their way in or out. This will help remind them of your home’s great features, which will come in handy as they prepare to make an offer.
Take the big step
*Header photo courtesy of Josh Goss